How To Become A Mobile Hairdresser

The COVID-19 pandemic forced many businesses to adapt to an online model, with some choosing to remain digital even after restrictions eased. However, this transition was impossible for industries like hairdressing, where in-person interaction is essential.

Despite this, the hairdressing sector has remained active. It, too, has undergone a significant transformation after the pandemic.

Changing lifestyles and evolving consumer preferences have increased demand for convenience and at-home services. This shift has encouraged the hairdressing industry to adapt and offer more flexible, personalised experiences that cater to client's needs in the comfort of their homes.

Our team at Your Company Formations has created this guide to help you learn how to become a mobile hairdresser. Whether you are a trained hairdresser employed in a salon looking to go it alone or someone who wants to start a career as a hairdresser but prefers the idea of being independent and in charge of your own schedule, this guide has plenty of tips and advice for setting up your business on the right foot.

Setting Up a Mobile Hairdressing Business UK

The mobile hairdressing industry presents a lucrative opportunity, irrespective of your location within the UK. By cultivating a dedicated clientele, you can achieve both autonomy and financial stability, free from the overheads associated with traditional salons.

A carefully crafted business plan is the foundation of any successful venture, particularly for aspiring mobile hairdressers. This blueprint will guide your business trajectory and ensure a solid base to build upon.

Key elements to incorporate in your business plan include:

• Business Name: While many opt for their own name, a distinctive moniker can set you apart. Conduct thorough checks to ensure name availability and consult legal professionals like Your Company Formations to establish your enterprise's legal framework.
• Goal Setting: Define clear, attainable goals, both short-term (6-12 months) and long-term (5 years). Regularly revisit and celebrate these milestones to maintain motivation.
• Market Research: Analyse the competitive landscape in your area, considering both traditional salons and fellow mobile hairdressers. A saturated market might pose challenges due to client loyalty. Evaluate service offerings and pricing structures within your locale.
• Target Audience: Identify your ideal clientele. Will you focus on serving elderly care facilities, busy parents at home, or a younger demographic? Tailoring your services to a specific audience enhances your appeal.
• Budgeting: Factor in all expenses, including your desired salary, fuel costs, and product expenditures. Distinguish between fixed and variable costs for accurate financial projections.
• Services & Pricing: Your qualifications and experience will dictate the range of services you provide. A diverse offering can attract a broader client base. Develop a pricing structure that covers your costs and ensures profitability.
• Location: Determine your service radius based on travel feasibility and financial viability.
• Working Hours: While mobile hairdressing offers flexibility, establishing a structured schedule is crucial. Peak demand typically occurs on Fridays, Saturdays, and evenings.
• Advertising: Outline your advertising strategy in your business plan, with detailed implementation to be explored further.

By diligently addressing these facets within your business plan, you can prepare for a successful and rewarding career as a mobile hairdresser.

For a more in-depth look at creating a detailed business plan for your mobile hairdressing business, see our post: What is a Business Plan, and How Do I Create One?

Register as self-employed

You must register as a self-employed hairdresser with HMRC as soon as possible to keep track of your finances. The process is, in fact, straightforward. All you need to do is log onto the government portal and input your basic details (personal information, date you started your mobile hairdressing business, address and National Insurance Number).

Once this is done, you will be sent a ten-digit Unique Taxpayer Reference (UTR). This will allow you to access your account online, where you will file your tax returns each year.

You can also set up a limited company for your mobile hairdressing business. If you want to learn more about the differences between being a self-employed hairdresser or a company owner and the benefits of official registration, read our post: Self Employed Vs a Limited Company.

Essential Equipment and Insurance for Your Mobile Hairdressing Business

Equipping your mobile hairdressing business requires careful consideration, especially if you are transitioning from a salon environment. While prior experience might have furnished you with some tools, investing in high-quality, portable equipment is crucial. Researching specialist salon suppliers can lead to valuable trade discounts, easing the financial burden of starting your venture.

A reliable vehicle is essential for a mobile hairdresser. Regular maintenance is not just a recommendation but necessary to ensure consistent service delivery and avoid unexpected breakdowns that could inconvenience your clients.

Beyond tools and transportation, insurance is a non-negotiable aspect of running a mobile hairdressing business. Even with utmost care, accidents can happen, whether a client tripping over a cord or an unfortunate hair dye mishap. A comprehensive insurance policy acts as a safety net, protecting you from unforeseen expenses and legal complications.

For more information about legal insurance, see our post: What Is Legal Expenses Insurance, and Does My Business Need It?

In addition to standard business equipment coverage, public liability insurance is crucial to cover any accidental injuries or damage to a client's property during your services. Several insurance providers offer tailored policies for mobile hairdressers, covering unique risks associated with working outside a traditional salon setting. Be sure to inquire about these options and secure a policy aligning with your needs.

Remember, your vehicle is an extension of your business, so ensuring it's adequately covered under your insurance policy is equally important. Verify that your car insurance policy includes provisions for business use, as this will safeguard you against potential liabilities arising from accidents or incidents while travelling to and from client appointments.

Marketing Your Mobile Hairdressing Business and Establishing a Digital Presence

Starting a mobile hairdressing business in the UK is an exciting process, but to attract customers who live right on your doorstep, you will need a targeted marketing strategy and a strong online presence. Building a strong online presence is essential for any business, especially a mobile hairdressing service without a prominent shopfront on your local high street.

We all know that word-of-mouth marketing is a powerful tool for mobile hairdressers. Recommendations from trusted sources hold more weight than traditional advertising, such as posting flyers through doors, reaching a more targeted audience while being cost-effective and building loyalty. As a local business, word-of-mouth helps build a strong reputation within your community. However, when starting as a self-employed hairdresser with zero clients, you must rely on other advertising forms to establish your business.

A well-designed website serves as your virtual shop front, providing potential clients with a comprehensive overview of your expertise and offerings. Include a concise biography highlighting your qualifications and experience, a detailed list of services with transparent pricing, and a clear indication of your service area. Remember to prominently display your contact information, making it easy for interested clients to get in touch.

Visual content plays a pivotal role in building trust and attracting potential customers. Showcase your talent by incorporating photos of your best work, mention the high-quality products you use, and feature testimonials from satisfied clients. As your business grows, update your website with fresh content, keeping it engaging and informative.

Social media platforms offer a powerful tool to connect with your target audience. Establish a presence on relevant platforms and ensure your website and social media profiles are linked, enhancing your overall visibility. Regular updates, engaging posts, and interactive content will help you build a loyal following and drive traffic to your website.

Consider adding a blog to your website to share valuable insights, tips, and trends related to hair care and styling. A well-maintained blog demonstrates your expertise and provides a platform for interaction and engagement with your audience. Encourage comments and questions, creating a sense of community around your brand.

By proactively embracing digital marketing strategies, you can effectively reach a wider audience, establish your brand identity, and ultimately grow your mobile hairdressing business.

If you need more insight into marketing your mobile hairdressing venture, read our post: How Do I Market My Business?

Conclusion

As you begin your journey towards establishing a thriving mobile hairdressing business, we trust this guide has provided valuable insights and actionable steps. At Your Company Formations, we are committed to helping entrepreneurs like yourself.

We understand the importance of a solid legal foundation and are here to assist you in navigating the complexities of business formation and compliance. Whether you need guidance on registering your business, drafting legal documents, or ensuring adherence to industry regulations, our team of experts is ready to support your venture.

Do not hesitate to contact us today for personalised advice and assistance. Together, we can transform your passion for hairdressing into a successful and fulfilling business venture.